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Hey friend. I'm so glad you're here.
If you're a solopreneur who's smart, scrappy, and carrying the weight of everything on your shoulders — this space was made for you.
I write about the real, raw, and rewarding journey of building a business solo:
The mini meltdowns between calls
The “wait, how am I supposed to do this?” spiral
The sweet relief when your efforts finally start to pay off
And I do it with honesty, helpfulness, and a little goofiness (because solopreneurship is already serious enough — we don’t always need to be).
What You’ll Find Here
🧠 Mindset & Clarity — Real talk on what matters, what doesn’t, and how to quiet the inner chaos so you can move forward.
⚙️ Systems & Strategy — Tools, processes, and how-tos that help you get more done with less stress.
🤪 Goofy Truth-Telling — I believe laughter is healing. Expect puns, metaphors, and a few awkward confessions.
🤗 Emotional Safety Nets — I build community the way I give hugs: like a warm, “feels like home” kind of embrace.
Who I Am (In Case You’re Wondering)
I’ve been a solopreneur since 2013, and I’ve lived every emotion on the map: the hope, the hustle, the doubt, the wins, and the “what even is this life?” existential spirals.
I’ve built websites, launched workshops, scrapped things that didn’t work, and helped countless others keep going even when things felt murky. My favorite thing? Seeing someone take a sigh of relief because they have clarity where they once had confusion.
This newsletter is where I share what I’ve learned (and am still learning) — through stories, experiments, insights, and lessons that help you build a business that fits you.
Let’s Stay Connected
If you haven’t subscribed yet, you can do that here:
Come As You Are
This is a space where you don’t have to have it all together.
You don’t have to posture.
You just have to show up — and maybe smile when something resonates, or sigh when it finally makes sense.
Pull up a cushion. Take a breath. Stay awhile.
I’m so glad you’re here.
— Lori